Bezohledný, ale úspěšný. Takový byl Amerikán ze Zlína Tomáš Baťa
Tomáš Baťa založil a řídil na svoji dobu mamutí podnik, který rostl i za krize deptající světovou ekonomiku. V roce , kdy deprese začínala, vyrobila firma Baťa v Československu 22 milionů párů bot. O sedm let později, kdy problémy odeznívaly, to bylo už 48 milionů párů. Neobvyklá expanze byla zásluhou výrobního systému, který podnikatel železnou rukou zavedl: kombinace strojové výroby a osobní zainteresovanosti zaměstnanců na výsledcích.
Baťa ovšem byl drsný zaměstnavatel a jeho nároky na pracovní výkony vyvolávaly odpor levice a odborů. Celý jeho byznys byl předmětem šetření komisařů Mezinárodního úřadu práce. A velké výhrady k němu měli jak ostatní domácí průmyslníci, tak prvorepublikoví poslanci. Barvitý život a podnikání bez zábran největšího z českých kapitalistů připomene další díl seriálu o domácích byznysmenech.
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Kde se Tomáš Baťa naučil novým metodám řízení a prodeje.
Jakým způsobem obuvnické závody ve Zlíně ve letech převálcovaly konkurenci.
Metody, kterými Baťa čelil Světové hospodářské krizi.
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Tomas Bata Biography
Tomas Bata (April 3, - July 12, ) was the founder of Bata Shoe Organization, one of the world's biggest multinational retailer, manufacturer and distributor of footwear and accessories.
Tomas Bata established the organization in Zlín (Czech Republic) on August 24, , with his brother and sister as partners in the firm. Though the orgnaization was newly established, the family had a long history of shoemaking, spanning eight generations and over three hundred years. This heritage helped boost the popularity of his new firm very quickly. With the introduction of factory-style production and long distance retailing, Tomas modernized the shoe-making industry and the company surged ahead in production and profits right from its nascent years.
Eventually, Tomas obtained sole control over the company. World War 1 created a booming demand for military shoes, and the company quickly became one of the prime brands. Tomas also exhibited his business acumen, with his initiatives towards producing low-cost shoes for the general public, whose purchasing power had been significantly reduced in the aftermath of the war. He also set up factories and
Biography &#; Important dates in Tomas Bata&#;s life
Tomas Bata took his last trip to the USA.
Tomas Bata published a brochure entitled &#;Wealth for All&#; and promoting his business principles.
The company began to employ disabled people (cardboard work).
Business in new industries – chemical industry, paper processing, lorry transport services, book publishing, cinema.
Number of employees – 6,
–
Mayor Tomas Bata and architect František L. Gahura presented the programme of developing the town of Zlín as a garden town.
New business spheres – food processing, film production.
Bata Hospital in Zlín began its operation.
Number of employees – 9,
A brochure published by Tomas Bata and entitled &#;Enhancement of Railway Transport&#; – proposed rail connection on the route between Prague–Česká Třebová–Kroměříž–Otrokovice-Zlín–Púchov–Košice.
The company set up its own chemical research lab.
The Bata Relief Fund was established with the aim of expanding the company’s social programmes.
Provision of funding for the reconstruction of a mammoth located in the Anthropos museum in Brno – development of scientific research.
The Bata company accounted for 55&n
Czech-born Canadian businessman
Tomáš Jan Baťa, CC (Czech pronunciation: ; anglicised to Thomas J. Bata; September 17, – September 1, ), also known as Thomas Bata Jr. and Tomáš Baťa ml., was a Czech-Canadian businessman and philanthropist. He ran the Bata Shoe Company from the s until the 80s.
Life and career
Baťa was born in the city of Prague, in what is now the Czech Republic, the son of Czech industrialist Tomáš Baťa. As a boy he apprenticed under his father, who began the T. & A. Bata Shoe Company in in Zlín (now in the Czech Republic). Baťa's father, however, was killed in a plane crash in , when young Baťa was only
One of the reasons for Tomáš Baťa's success was his vision to introduce new technologies to his company, taking production to m*ive levels worldwide. Another factor was World War I, which ended the market that the company had under the Austro-Hungarian Empire. So between the s and s, Bata built factories in Asia, South America and Africa (which he foresaw as a virgin market), thus becoming the largest shoemaker in the world. In the s and s, the Bata white canvas sneaker/running shoe was iconic in the third world, representing between 60%
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